THE C PRICE

A master coffee cultivator produces one of the world's finest single-origin beans, only to have her life's work valued against a generic number on a screen.

The Protagonist

Elena, The Cultivator

In the sacred silence of the Sierra Nevada mountains, Elena moves through her coffee farm with a focused reverence. Her hands are strong and knowing, communing with the coffee cherries. This is not farming; for Elena, it is a form of worship.

The Broken Equation: Her perfection is rendered worthless by the New York "C" Price. The local buyer, worn down by the system, can only offer her a commodity price tied to an indifferent number flickering on a screen. Her son sees no future in making art only to be paid like a ditch digger, and Elena realizes the broken equation is stealing her son’s hope.

The Story Treatment

The Sovereign Contract

FADE IN:
EXT. SIERRA NEVADA MOUNTAINS, COLOMBIA - DAWN
Mist hangs heavy over a lush coffee farm perched at high altitude. The world is silent, sacred.
ELENA (40s), her hands strong and knowing, moves through rows of coffee plants. She doesn't just look at the cherries; she communes with them. She gently turns a leaf, inspects a ruby-red fruit, her expression one of deep, focused reverence.
This is not farming. This is a form of worship.
INT. LOCAL BUYER'S OFFICE - DAY
A dusty, cluttered office. The air is thick with the smell of burlap and green coffee.
Elena places a small bag of her perfectly processed beans on the desk of the LOCAL BUYER (50s). He's not a bad man, just a man worn down by the system he serves.
He inspects the beans, rubbing them between his fingers, inhaling their aroma. He nods, impressed.
LOCAL BUYER
(in Spanish)
Perfección, Elena. Como siempre. El mejor de toda la región.
He then turns to a dusty computer monitor displaying a frantic, flickering number next to the letter "C". The New York "C" Price.
LOCAL BUYER (CONT'D)
(in Spanish; sighs)
Pero el mercado es el mercado. Mi precio está atado a este número. Ya lo sabes.
He writes a figure on a slip of paper and pushes it toward her. It’s a commodity price. Her mastery, her terroir, her entire life's work is rendered invisible by a single, indifferent number on a screen.
EXT. ELENA'S FARM - CUPPING TABLE - LATER
Sunlight streams onto a simple wooden table where a formal coffee cupping is arranged. AVA (40s) from Apenzar swirls the coffee in her cup, inhales deeply, and takes a thoughtful sip. Her eyes close.
AVA
It’s all here. The soil, the shade... This isn't just coffee. It's a 92-point story.
Elena watches, breathless. No one has ever spoken of her work this way.
Ava slides a document across the table. The Sovereign Contract.
AVA (CONT'D)
We are acquiring your entire harvest. At a price based on this story, not the C Price. This is about recognition, Elena.
EXT. ELENA'S FARM - MONTHS LATER
The farm is vibrant. New equipment is being installed. Her son, Mateo, is leading a team, his passion reignited.
Elena holds a beautiful package of her coffee. It bears her name and the Apenzar seal. She is no longer a victim of the C Price. She is a sovereign producer. This is recognition, realized.
FADE OUT.

The Resolution

Private Farming.

The Apenzar OS is real. Private Farming secures the provenance and value of the world's rarest goods, pricing mastery over commodity. This is the path to recognition.

Review Private Farming

Global Talent Hunt

Character Dossiers.

Apenzar Studios is offering unprecedented bounties for the discovery of the actors who will embody these roles.

Lead Bounty

The Cultivator (Elena)

Do you know the actor who can portray the quiet strength and deep reverence of the master coffee producer fighting for recognition?

Scout Reward:

$250,000 USD

+ 10% Film Success Stake

Become a Talent Scout ($25)

Apex Bounty

The Architect (Ava)

Do you know the actor who can embody the recurring role of Ava, the precise and visionary Architect of the new economy?

Scout Reward:

$1,000,000 USD

+ 10% Series Success Stake

Become a Talent Scout ($25)