THE SHOWROOM

A brilliant furniture designer is trapped by the impossible economics of traditional retail, unable to afford the very showrooms her work deserves.

The Protagonist

Anya, The Designer

Anya is a furniture designer of immense talent, whose light-filled workshop produces works of art. Her handcrafted lounge chair is a masterpiece, but in the vast, intimidating space of a high-end gallery, its brilliance is dimmed by the cold reality of commerce.

The Broken Equation: She is caught in the "Gallery Trap." After exorbitant floor space rent and a 50% commission, her profit is negligible. Her art is held hostage by the very system meant to celebrate it, leaving her with unpaid bills and the crushing irony of a sparsely furnished apartment.

The Story Treatment

The End of the White Box

FADE IN:
INT. DESIGN STUDIO - DAY
A beautiful, light-filled workshop. ANYA (30s), a furniture designer of immense talent, puts the finishing touches on a stunning handcrafted lounge chair. It is a work of art.
INT. HIGH-END RETAIL GALLERY - DAY
Anya's chair sits in a minimalist, white-walled gallery. It looks incredible, but it's one of a dozen pieces in the vast, intimidating space.
The GALLERY OWNER (50s), elegant and aloof, reviews a sales report with Anya.
GALLERY OWNER
The chair is exquisite, Anya. Truly. But the market is soft. We have to be patient.
Anya looks at the report. After the gallery's exorbitant rent for the floor space and their 50% commission, her potential profit is almost negligible.
ANYA
I'm not sure how much more patient I can be. I have suppliers to pay, a workshop to run...
GALLERY OWNER
(a cool smile)
That is the price of admission to this world, my dear.
This is the "Gallery Trap." Her art is being held hostage by the very system that is supposed to celebrate it.
INT. PRESIDENTIAL SUITE, BOUTIQUE HOTEL - WEEKS LATER
Sunlight streams into a magnificent hotel suite with panoramic city views. It is the pinnacle of luxury.
Anya stands in the center of the room. Her lounge chair is the suite's masterpiece. It doesn't just sit there; it commands the space.
AVA (40s), from Apenzar, is with her.
AVA
This is your new showroom, Anya. The presidential suite. We place your work where your ideal customers are already paying a premium for the best experience in the world.
Ava points to a small, elegant QR code on the chair's tag.
AVA (CONT'D)
A guest falls in love with your chair. They scan this code. The Apenzar OS processes the sale, our logistics network handles the white-glove delivery of a new one to their home, and the royalty appears in your account. All at zero risk and zero rent to you.
INT. ANYA'S STUDIO - MONTHS LATER
The studio is buzzing with energy. Anya now has two apprentices. A tablet on her workbench shows a real-time sales dashboard from the Apenzar OS. Multiple sales of her chair—from presidential suites and luxury rentals in different cities—have come in that week.
She looks at a new design she's working on, not with the anxiety of how she'll afford to sell it, but with the pure joy of creation. Her work is no longer trapped in a gallery. It's being discovered in the most exclusive rooms in the world. This is opportunity, realized.
FADE OUT.

The Resolution

The Curated Goods Alliance.

The Apenzar OS is real. The Curated Goods Alliance turns the world's finest venues into your risk-free showroom. This is the path to opportunity.

Global Talent Hunt

Character Dossiers.

Apenzar Studios is offering unprecedented bounties for the discovery of the actors who will embody these roles.

Lead Bounty

The Designer (Anya)

Do you know the actor who can portray the creative fire and entrepreneurial struggle of a world-class designer?

Scout Reward:

$250,000 USD

+ 10% Film Success Stake

Apex Bounty

The Architect (Ava)

Do you know the actor who can embody the recurring role of Ava, the precise and visionary Architect of the new economy?

Scout Reward:

$1,000,000 USD

+ 10% Series Success Stake